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KFC x Deion Sanders

Food & Beverage

KFC x Deion Sanders

Client

KFC

Agency

Nimbus

Year

2024

Tags

  • Food and Beverage
  • Broadcast Commercial

A high-impact KFC campaign featuring Deion Sanders, created to launch and amplify the New Nugget Meal across broadcast, social, and digital channels.

From Pitch to Prime Time

For KFC’s New Nugget Meal campaign featuring Deion Sanders, we supported the project from concept through delivery, helping bring a national food and beverage campaign to life across multiple production environments.

Shot across three locations and built from over 3.1 TB of footage, the campaign resulted in 66 finished pieces of content delivered over an 86-day production timeline. The final rollout generated more than 237 million total impressions while maintaining a 99.66% positive sentiment score.

This project reflects the scale, speed, and coordination required to move from pitch to prime time — balancing creative execution, production logistics, and high-volume content delivery for a nationally recognized brand.

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